Laughlin Family Foundation & Keen Parts Raise Money for Cancer Research at Martinsville NASCAR Race

Laughlin Family Foundation & Keen Parts Raise Money for Cancer Research at Martinsville NASCAR Race

Martinsville Speedway Women’s Cancer Awareness

Tom and Tj Keen of Keen Parts launch an initiative to support the fight against women’s cancers through their sponsorship of driver Ryan Ellis surrounding the NASCAR Xfinity Series race on October 30, 2021.

Tom and Tj Keen of Keen Parts ( are launching a campaign in conjunction with their NASCAR sponsorship of driver Ryan Ellis, in the NASCAR Xfinity Series, to help raise awareness and provide funding for women’s cancers. The campaign, set to begin on Monday, October 11th, will extend through race day on October 30th, 2021 at Martinsville Speedway in Ridgeway, Virginia.

Profits from the initiatives will be split 50/50 between The Laughlin Family Foundation and the Susan G. Komen Foundation. During the duration of the campaign, fans who donate $30.00 or more will get their name, or a name of their choice, on Ellis’ racecar. Fans can also show their support by recognizing someone who has been affected by cancer through the $30.00 donation. Donations can be made at The Laughlin Family Foundation. The deadline for name submission is October 21, 2021.

In addition, a VIP pit experience with meet and greets with both Ellis and Laughlin will be available for auction for the October 30th race, as well as Ellis’ race worn suit. Limited corporate/ individual sponsorships are also available through donation on the quarter panel of the racecar for increased branding opportunities., a family-owned business owned by Tom and Tj Keen, sells parts and accessories for Corvette-lovers of all generations. They have been loyal NASCAR sponsors and friends of many within the industry since 2011, supporting drivers of all levels since then. The Keen’s elected to donate much of their sponsorship space to these foundations to raise money for these great causes.

“Keen Parts is honored to team up with both the Laughlin Family Foundation and the Susan G. Komen organization in their quest to help fight cancer. We’re hoping that this will get a massive push and hope fans will help us raise money for everything that these fine charities do,” stated Tj Keen of

Ryan Ellis, driver of the racecar said of the event, “It says so much about Tom and Tj [Keen] that they donated these sponsorship locations of their sponsored racecar to these causes. It’s a beautiful scheme that really ties the whole thing together. It’ll be so special to carry the names of these donors and families affected by cancer and I hope that we can raise a substantial amount of money to make a difference. My mother-in-law battled breast cancer and is currently in remission, and after hearing about Craig and Linda’s [Laughlin] story, the Keen’s offered to split the car for both causes which is so cool. We want to highlight all women’s cancer with this effort and I hope we can use the combined NHL, NASCAR, and extended media platforms to raise as much money as possible.”

“We are thrilled that Tom Keen at and Ryan Ellis reached out to us about this collaboration to help support and put an end to women’s cancers. We are so excited to be a part of this,” said Craig Laughlin of The Laughlin Family Foundation.

The Laughlin Family Foundation’s mission is to help spread awareness, education, and research for underfunded and rare cancers. Former NHL player and current NBC Sports Washington analyst started the foundation when his wife Linda was diagnosed with a rare gynecological cancer in 2018. The Susan G. Komen Foundation invests in research to prevent and cure breast cancer.

Who are Keen Parts?

Keen Parts is a leading manufacturer and retailer of Corvette parts and accessories. We have over thirty years of happy customers all over the world and look forward to helping you with all of your Corvette needs. Our catalogs cover more than 26,000 Corvette parts and accessories. Our retail shop and warehouses are located in Cleves, Ohio just north of Cincinnati. We are right off Interstate Highway I-74 and only six minutes from Cincinnati. We stock parts available for Corvettes from 1953 to the present. If you own a C1 through C8 Corvette- we have the Corvette parts and accessories that you need!

Business hours

  • Monday through Friday 8 am to 6 pm
  • Saturday 9 am to 3 pm
  • Closed on Sunday to be with our families

Phone / FAX / Email

  • 800.757.KEEN (5336)
  • 800.757.5336
  • 513.353.3449 LOCAL PHONE
  • 513.353.3997 FAX

We would love to see you!

We are located 10 minutes northwest of Cincinnati, Ohio just south of Interstate Highway I-74

Keen Parts, Inc.

6048 State Route 128

Cleves, Ohio 45002

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